Zillow reported that it outperformed the residential real estate industry by 12 percentage points in 2023.
That’s because one of the main ways Zillow makes money is through lead generation for real estate agents.
“This shift in the structure of real estate transaction costs is too new to understand how it will impact housing market dynamics,” a spokesperson said.
Zillow could make even more money if real estate agents offer their services piecemeal, he said.
The takeawayThere’s a lot of disagreement between analysts about the future of Zillow and the real estate industry at large.
Persons:
Zillow, ”, Dan Kurnos, it’s, Zillow’s, they’ll, who’s, Kurnos, ” Stephen Brobeck, “, It’s, Homes.com, William Blair
Organizations:
CNN Business, Bell, New York CNN, National Association of Realtors, Realtors, Benchmark Company, NAR, Zillow, Consumer Federation of America, CNN, Bank of America
Locations:
New York